Farida Ali
President & CEO

Since 1994, Farida has led Dynamic Computer Corporation's (DCC) evolution from a hardware reseller into a strategic and comprehensive provider of RFID systems integration and network services. She continues DCC's long history of growth and success by strategically combining a long-term business outlook with strong, developed customer relationships and industry leadership.

Farida has driven DCC's emergence as a leader in providing RFID-integrated solutions to help companies improve business processes and reduce costs. Her vision and guidance also have led the DCC into expanded vertical industries, enabling it to flourish during difficult economic times.

Farida oversees Dynamic’s day-to-day business operations, manages the sales process and provides guidance and counsel to the management team. She has instituted a higher-level corporate philosophy of customer care by implementing a lean operations model, instituting significant changes to internal processes and structure and dramatically increasing the company’s overall efficiency.

She holds a bachelor of arts degree in political science from University of Michigan. Farida also has earned a juris doctor degree and is a member of the State Bar of Michigan.